Briana Joy

As a native of the Chicagoland area, Briana brings a strategic, cultural, and personable approach to the real estate home selling experience.

Pulling from her proficiency in social services, Briana has built a reputation for her proactive behavior to go above and beyond to meet the client’s needs. She has a proven ability to assist sellers in a smooth, stress-free sale of their homes, ensuring that they feel content with their return on investment.

Briana has her finger on the pulse of the local real estate market by offering clients extensive expertise in the neighborhoods across the city of Chicago. As a top producer at Coldwell Banker Realty, she continues her service of specializing in new constructions, remodeled homes, income-producing investments, and multi-residential properties.

She also brings valuable experience assisting investors in scaling and maintaining their rental portfolios—overseeing leasing, tenant relations, move-ins and move-outs, and coordinating with maintenance and construction teams to ensure properties remain well-managed and profitable.

Her expertise and skill set include:

• Managing financial budgets to calculate After Repair Values (ARV)

• Equitable negotiating

• Local market reporting

• Collaboration amongst local stakeholders (Realtors®, brokers, buyers, attorneys, mortgage lenders, general contractors, etc.)

• Relationship building and community engagement

• Brand strategy to increase awareness

• Business management to increase capital

• Project management

• Event planning

• Home staging

• Creative marketing

• Digital design, social media, advertising – paid and organic

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